GOOGLE MAPS
Navigating new beginnings
The number of refugees in the United States surged by 123% from 2021 to 2022.
Our goal is to encourage socially conscious millennials to empathize with refugees and support them in their journey to start anew. We achieve this by informing them about Google Maps' innovative features: Donation and Volunteer. Our belief is rooted in the conviction that everyone deserves to feel a sense of belonging in society, regardless of their origin.
Executions:
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Informative video
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In-app extension
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Social media campaign
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OOH banners
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Donation Points
In this group project, I led art direction and supported creative direction. I also handled video scripting and animation.
Arrived alert
Call to action to donate or to be part of the volunteer program.
SOCIAL MEDIA
INSTAGRAM + TWEETER
We utilized social media to inform about Google Maps' new features, raise awareness about the social cause, and actively encourage our audience to get involved by donating or participating in the volunteer program.
OOH
Strategically placed banners aim to raise awareness of the refugee reality while informing about Google Maps' contributions to improve it.
BANNERS
DONATION
POINTS
Texas hosts the largest population of refugees in the United States, which is why we placed donation containers in iconic locations across the state's major cities.
