MONOPOLY X AIRBNB
Due to rising property prices and stricter regulations in various cities, Airbnb has witnessed a decline in bookings. In response to this current downturn, Monopoly and Airbnb are set to launch an innovative game. This game will celebrate Airbnb's Top Experiences, aiming to inspire travelers to enhance their journeys and rekindle the joy of exploration.
Executions:
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Video Teaser
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Monopoly experience on the Airbnb website
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Game
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Social media campaign
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OOH banners
In this individual project, I was responsible for ideation, strategy, copywriting, and the creation of all the deliverables.
The video was crafted by repurposing segments from existing commercials, aiming to convey the concept of the campaign.
SOCIAL MEDIA
In a captivating campaign kickoff, Airbnb and Monopoly are swapping accounts. Mr. Monopoly now runs the Airbnb Instagram, where Monopoly cards add a playful touch to the content, sparking curiosity and engagement
OOH
BANNERS
Strategically placed banners, some of them with QR codes, guide users to the Monopoly experience on Airbnb's website, boosting campaign engagement.
